Pure Australian Merino wool is combined with ecologically recognised New Zealand eco fur to produce a softer, lighter and warmer fibre than Merino wool on its own. This unique fibre combination has a luxurious feel (similar to cashmere) with superior wearing characteristics.  It washes well and is resistant to pilling (rubbing).


  • Only the best Australian Merino wool is used in MerinoSnug garments
  • Wool is one of the oldest textile fibres known to man and has a unique range of properties:
  • Wool absorbs and transfers moisture away from the skin to the outer layer of the fabric so even when wet, wool can keep you warm
  • Wool has natural thermal regulating properties which help to keep the body at an even temperature to provide comfort in both hot and cold weather
  • Unlike synthetic fibres wool is safer to wear because it is flame retardant
  • Wool is naturally elastic and returns to its natural shape. Wool fibres stretch rather than break creating a sense mobility and ease of movement when worn
  • Wool is fashion’s slowest fibre; it takes almost a whole year for a sheep to grow its fleece; and its environmental durability and resilience makes it one of the most sustainable fashion fibres
  • Wool is grown by sheep using fresh air, green grass, water and sunshine
  • Wool is a natural, sustainable and versatile fibre


New Zealand (NZ) encourages the use of their eco fur as a conservation initiative to help preserve and protect their native flora and fauna.

  • NZ eco fur is recognised world-wide as an ecologically sustainable product with a number of significant conservation benefits. It is a recognised world eco fur because:
  • The possum was (now wrongly) introduced into NZ from Australia in the 1830’s and now poses a serious threat to native flora and fauna in NZ.
  • Prior to the arrival of Europeans no native mammals occurred in NZ (except two species of bats). Native plants and animals, including many unique flightless birds, did not evolved to compete with the aggressive habits of mammals, and are therefore seriously endangered by their presence in the ecosystem now.
  • There are an estimated 70 million possums in NZ that consume around 21,000 tonnes of fragile vegetation per night, while destroying the structure and composition of native forests and other ecosystems.
  • Possums have no natural enemies in NZ, and therefore their population is now out of control. Possums adapt to eating numerous kinds of vegetation. They prefer leaves but will also eat flowers, shoots, fruits and seeds. Possums also consume animal matter such as insects, birds’ eggs and small vertebrates. Possums in NZ are known to eat Kiwi eggs – New Zealand’s iconic rare and endangered flightless bird (a protected species).
  • The NZ government spends around $1.5 million per week trying to control the introduced possum population.
  • There are no farmed possums in NZ – all live in the wild.
  • Only ecologically recognised NZ possum fur is used in MerinoSnug garments.
  • Eco fur, due to its hollow structure, is in the top three warmest fibres in the world.